Privacy

Last updated 25 September 2026

What we collect

When you get a café's loyalty card through Loyaltea we keep your first name, your last name and your email address, the stamps and rewards on each card, and the time of each stamp. You can also give us a mobile number, which is optional: the card works exactly the same without one. If you add a card to Apple Wallet or Google Wallet we also keep the device token Apple or Google use to update it. We don't collect your location: the "you're near the café" reminder is triggered by your phone itself and never reaches us.

Why

So the card is yours, so it follows you to a new phone, and so the café can give you stamps and your reward. Your last name is there so the café can tell two customers with the same first name apart, and it is the name printed on your card. We use your email to send a verification code only when you sign in from another phone or change your email. We don't send you any other email. A mobile number is used for one thing only: sending you a café's offers on WhatsApp, and only if you ask for them. We never use it to sign you in and we never check that it is really yours.

What the café sees

The café sees your first name and last name, your stamps and rewards, and when you visited, plus whether you agreed to its WhatsApp offers. The café does not see or receive your email address or your mobile number. If a café stops using Loyaltea it loses all access to this data; your account stays yours for other cafés.

Messages

A café may send offers as notifications through your Wallet card. You can stop them by removing the card from Wallet.

WhatsApp offers are different: we send them only if you tick the box asking for them, and only for the café you ticked it for. Saying yes to one café is never taken as saying yes to another. You can change your mind at any time from My cards, where each card has its own WhatsApp offers switch. Turn it off and that café's offers stop. We never send marketing by email or SMS.

Sharing and retention

We don't sell your data or share it with anyone except the service providers that run Loyaltea (hosting, and delivery of verification codes). Detailed stamp history is kept for 12 months, then reduced to monthly totals.

Your rights

You can delete your account and all your cards at any time from My cards. Questions: privacy@loyaltea.me